GBarena X Ready Player Me

As GBarena continues providing its users with more and more unique features, the rising esports platform is now announcing its most recent collaboration with Ready Player Me.
The collaboration takes place on the GBarena website, specifically in a user’s profile, in the form of an option for a user to create their own 3D Avatar. Each and every single user of GBarena now gets to have their own online identity in the form of an Avatar with a few simple steps, thanks to Ready Player me.

The Campaign

A campaign has been built and prepared by GBarena for the launch of the Ready Player Me feature. The campaign consists of a series of social media posts on different channels, a tease post to begin with, followed by multiple announcement posts on different social media channels.
In addition to the social media plan, a giveaway will be announced with the goal of encouraging the users to try and use the 3D avatar feature and be aware of its existence, and of course, a series of promotional tournaments for 3D avatar users. Users will only be able to participate if they have their own 3D avatars, and the catch is a cash prize pool in addition to GBarena store discounts and in game currency.
One of the most important steps of the campaign, is having the partnership, giveaway, and tournaments promoted on an influencer’s stream, and having them try the 3d avatar feature on stream.

About Ready Player Me

Ready Player Me is a platform that gives a person a chance to create their own 3D avatar, with the option of making that avatar be based on how they look. The platform aims to provide its users with an avatar, an identity for them in the metaverse. The metaverse is a virtual universe, a digital reality, one that connects all its residents and lets them interact virtually. Ready Player me allows its users to bring their own avatar to a wide variety of games and apps, meaning a user gets to have the same identity in different virtual places.